Frames & Lenses in Wauwatosa, Wi

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Eyewear Options for Everyone

We’ve got eyewear options for the entire family, in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.

We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!

It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.

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Our Brands

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Adin Thomas

Style has to keep up, not hold us back. Adin Thomas believes eyewear should be adventurous yet wearable. Designed to be accessible to all, Adin Thomas styles range from trendy to traditional with a frame to fit every face.

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Aspire

Aspire eyewear is a colorful and captivating collection of eyeglass frames for both men and women. The latest in technology and materials is blended with desirable fashion-centric styles. If you are looking for eyewear the has a barely there feel and fit, Aspire eyeglass frames may be exactly what you need.

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BEBE

BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.

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Burberry

Expertly crafted, the collection from Burberry features heritage detailing, signature shapes, and seasonal colors. We carry styles for both women and men, and they’re always up to the season.

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Candies

Candie’s eyewear, founded in 1981 has been worn by a variety of celebrities, such as Alyssa Milano and Pat Benatar. Candie’s frames live and breathe pop culture; it only makes sense that they would have a sexy and playful style to them.

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Cinzia

Founded in 2002 by Cynthia Shapiro, the Cinzia collection of eyewear boasts original designs that are stylish, modern, and vibrant. Slightly edgy features fused with trendsetting sophistication.

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Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

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Cote D'Azur

For the modern and sophisticated woman, Cote D’Azur eyewear offers ample selection in style, color, and shape. From classic cool to crazily-chic, a Cote D’Azur frame is sure to help set your own personal style.

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db4k

Created to reflect a child’s taste and personality, this collection is designed to grow with them and their ever-changing interests. It’s a collection that appeals to kids and parents alike. These are the glasses that you wish you had when you were a kid.

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Dragon Alliance

This performance eyewear line features, cutting edge technology geared towards an active and youthful lifestyle. Dragon Alliance has developed innovative solutions for the athlete in all of us, including frames that will not sink in water and frameless snow goggles.

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Essilor

The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

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Gucci

Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.

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Hoya

Hoya provides a full range of proprietary lens materials, advanced designs for virtually every sight correction requirement, and superior scratch and anti-reflection coatings using Hoya's world-renowned Substrate Matching Properties™ processes.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Kensie

Since being created in 1994, Kensie has grown to be a globally recognized brand name that offers international styling, quality, and fabrications at affordable price points.

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Lily Pultizer

Eyewear that combines fresh color schemes with modern contemporary designs. Priced to match their quality and durability, Lilly Pultizer eyewear draws from the famous socialites brand, giving wearers a vibrant frame that will leave others talking.

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Michael Ryen

Drawing inspiration from the growing market of male baby boomers needing more generous sizes, the line targets men looking for more choices in cutting-edge style without sacrificing comfort.

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Nike

Just do it.

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OGI

For those seeking something new, Ogi Eyewear never disappoints. Founded on the principle that everyone is always looking for something new, Ogi Eyewear continuously releases new or expanded eyewear collections. Purposeful use of color, finely crafted and affordable.

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Original Penguin

It’s time to reinvent your look. Original Penguin has brought their classic Americana style to the world of eyewear. Their retro throwback frames add a nostalgic flavour to your look with a little bit of a modern edge. Play up your 50’s flare with Original Penguin.

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Polo Ralph Lauren

Classic, sophisticated eyewear from the Ralph Lauren family. Contemporary design in eyeglasses and sunglasses from a global fashion leader.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

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Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

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Tiffany

Tiffany Eyewear offers an elegant outlook on style with impeccable craftsmanship and unexpected details. Their iconic jewelry collections inspire many of these exclusive designs.

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Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

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Versace

Founded in 1978, Versace holds the ultimate status in style.  The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness.  Versace eyewear is striking and designed to combine technical innovation with stylish design.  The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.

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VSP Unity

Unity features a comprehensive portfolio of progressive, task-oriented, and single vision lenses and contacts designed around the philosophy that exceptional vision should come without limitations.

Our Location

We offer comprehensive eye care services and eyewear for the whole family. Our staff looks forward to helping you with all of your eye health needs. We will take the time to answer all of your questions and ensure you understand all of your options.

Our Address

  • 6412 W North Ave , WI, 53213
  • Wauwatosa, WI 53214

Contact Information

Hours of Operation

  • Monday: 9:00 AM 6:30 PM
  • Tuesday: 8:30 AM 5:00 PM
  • Wednesday: 9:00 AM 5:00 PM
  • Thursday: 8:30 AM 5:00 PM
  • Friday: 8:30 AM 3:00 PM
  • Saturday: Closed
  • Sunday: Closed
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Our Blogs

Signs Your Suffering From Computer Vision Syndrome

Eye Care

As our world becomes increasingly digital, the number of people suffering from Computer Vision Syndrome (CVS) has also increased. Raise your hand if you have experienced one of the following symptoms. eye straindifficulty focusingred, dry, itchy, or burning eyesblurry or double visioneye twitchingnearsightedness, also called myopiaheadachesneck or shoulder pain and stiffnessbackacheA combination of two or […]

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March 15, 2022
Dr. Megan Lind

Don’t Wait For Symptoms

Eye Care

Many people with medical eye diseases don’t show symptoms immediately, but with an underlying disease, the damage is already underway. Regular comprehensive eye exams are essential in diagnosing eye diseases early. Comprehensive Eye Exams Diagnose Medical Eye Disease By not getting a comprehensive eye exam on a regular basis, you’re putting your eyes at risk […]

Read More…

March 15, 2022
Dr. Megan Lind

Dry Eye: Symptoms, Causes, and Treatment

Eye Care

What Is Dry Eye? A continued lack of lubrication and moisture within the eye causes symptoms categorized as dry eye syndrome. The lack of tears and moisture to keep the surface of the eye lubricated, as well as wash away debris and dust, can cause eye discomfort and affect your vision. Symptoms Burning Itchy Aching […]

Read More…

March 15, 2022
Dr. Megan Lind

As our world becomes increasingly digital, the number of people suffering from Computer Vision Syndrome (CVS) has also increased. Raise your hand if you have experienced one of the following symptoms. eye strain difficulty focusing red, dry, itchy, or burning eyes blurry or double vision eye twitching nearsightedness, also called myopia headaches neck or shoulder […]

Read More…

Cool Women with Hat and Glasses

Many people with medical eye diseases don’t show symptoms immediately, but with an underlying disease, the damage is already underway. Regular comprehensive eye exams are essential in diagnosing eye diseases early. Comprehensive Eye Exams Diagnose Medical Eye Disease By not getting a comprehensive eye exam on a regular basis, you’re putting your eyes at risk […]

Read More…

Cool Women with Hat and Glasses

What Is Dry Eye? A continued lack of lubrication and moisture within the eye causes symptoms categorized as dry eye syndrome. The lack of tears and moisture to keep the surface of the eye lubricated, as well as wash away debris and dust, can cause eye discomfort and affect your vision. Symptoms Burning Itchy Aching […]

Read More…

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