Eyewear Options for Everyone
We’ve got eyewear options for the entire family, in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.
We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!
It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.
Book AppointmentOur Brands

Aspire
Aspire eyewear is a colorful and captivating collection of eyeglass frames for both men and women. The latest in technology and materials is blended with desirable fashion-centric styles. If you are looking for eyewear the has a barely there feel and fit, Aspire eyeglass frames may be exactly what you need.

BEBE
BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.

Coach
Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

Cote D'Azur
For the modern and sophisticated woman, Cote D’Azur eyewear offers ample selection in style, color, and shape. From classic cool to crazily-chic, a Cote D’Azur frame is sure to help set your own personal style.

Lily Pultizer
Eyewear that combines fresh color schemes with modern contemporary designs. Priced to match their quality and durability, Lilly Pultizer eyewear draws from the famous socialites brand, giving wearers a vibrant frame that will leave others talking.

Original Penguin
It’s time to reinvent your look. Original Penguin has brought their classic Americana style to the world of eyewear. Their retro throwback frames add a nostalgic flavour to your look with a little bit of a modern edge. Play up your 50’s flare with Original Penguin.

Versace
Founded in 1978, Versace holds the ultimate status in style. The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness. Versace eyewear is striking and designed to combine technical innovation with stylish design. The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.
Our Location
We offer comprehensive eye care services and eyewear for the whole family. Our staff looks forward to helping you with all of your eye health needs. We will take the time to answer all of your questions and ensure you understand all of your options.
Our Address
- 6412 W North Ave , WI, 53213
- Wauwatosa, WI 53214
Contact Information
- Phone: 414-774-2020
- Fax: 414-774-0530
- Email: [email protected]
Hours of Operation
- Monday: 9:00 AM – 6:30 PM
- Tuesday: 8:30 AM – 5:00 PM
- Wednesday: 9:00 AM – 5:00 PM
- Thursday: 8:30 AM – 5:00 PM
- Friday: 8:30 AM – 3:00 PM
- Saturday: Closed
- Sunday: Closed
Closed Monday January 16th
Our Services
Our Brands








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Signs Your Suffering From Computer Vision Syndrome
Eye CareAs our world becomes increasingly digital, the number of people suffering from Computer Vision Syndrome (CVS) has also increased. Raise your hand if you have experienced one of the following symptoms. eye straindifficulty focusingred, dry, itchy, or burning eyesblurry or double visioneye twitchingnearsightedness, also called myopiaheadachesneck or shoulder pain and stiffnessbackacheA combination of two or […]
Don’t Wait For Symptoms
Eye CareMany people with medical eye diseases don’t show symptoms immediately, but with an underlying disease, the damage is already underway. Regular comprehensive eye exams are essential in diagnosing eye diseases early. Comprehensive Eye Exams Diagnose Medical Eye Disease By not getting a comprehensive eye exam on a regular basis, you’re putting your eyes at risk […]
Dry Eye: Symptoms, Causes, and Treatment
Eye CareWhat Is Dry Eye? A continued lack of lubrication and moisture within the eye causes symptoms categorized as dry eye syndrome. The lack of tears and moisture to keep the surface of the eye lubricated, as well as wash away debris and dust, can cause eye discomfort and affect your vision. Symptoms Burning Itchy Aching […]
Signs Your Suffering From Computer Vision Syndrome

As our world becomes increasingly digital, the number of people suffering from Computer Vision Syndrome (CVS) has also increased. Raise your hand if you have experienced one of the following symptoms. eye strain difficulty focusing red, dry, itchy, or burning eyes blurry or double vision eye twitching nearsightedness, also called myopia headaches neck or shoulder […]
Don’t Wait For Symptoms

Many people with medical eye diseases don’t show symptoms immediately, but with an underlying disease, the damage is already underway. Regular comprehensive eye exams are essential in diagnosing eye diseases early. Comprehensive Eye Exams Diagnose Medical Eye Disease By not getting a comprehensive eye exam on a regular basis, you’re putting your eyes at risk […]
Dry Eye: Symptoms, Causes, and Treatment

What Is Dry Eye? A continued lack of lubrication and moisture within the eye causes symptoms categorized as dry eye syndrome. The lack of tears and moisture to keep the surface of the eye lubricated, as well as wash away debris and dust, can cause eye discomfort and affect your vision. Symptoms Burning Itchy Aching […]